The Growing Chinese Health
Supplement Market
The chinese health supplement category is growing rapidly. Consumers are
interested in the prevention of health issues, rather than simply treating ailments,
which is driving an increase in consumption of health supplements newsonexpress. The market is
dominated by single vitamin and mineral products such as fish oil and multi-
vitamins, but there is increasing demand for complex health supplements like
ginseng and kelp. Chinese brands are embracing this change in consumer attitudes
and responding with new product innovations and formats that meet these needs.
Young Chinese consumers are interested in beauty supplements that will help them
look good and boost their health. This is particularly true for women who want to
reduce the appearance of aging. These consumers are very active online and rely
heavily on social media and e-commerce channels to make decisions about the best
health supplements for them.
A combination of corruption scandals and health scares have left China with a deep
distrust of domestically produced health products, which has opened the door to
foreign brands that can offer high quality, affordable, and reliable dietary health
supplements. The vitamin industry in China is a lucrative business that offers
significant growth opportunities for the right companies.
Xiao Yao San is an ancient herbal formula used for centuries in Traditional Chinese
Medicine (TCM). It is also one of the most popular health supplements on the market
in China. Xiao Yao San can be purchased online, at many natural food stores, and at
specialty herbalist shops. It is sold as capsules, tinctures, and tea pills (herbal
extracts compressed into pea-sized balls). Xiao Yao San can improve your energy,
treat fatigue, and promote overall health.
Astragalus is a common herb that is used in TCM to increase vitality, promote liver
function, and protect against disease. It has been shown to increase red blood cell
production and improve immune system response. Astragalus is available as a
powder, extract, or tea.
The biggest reason that Chinese people consume dietary supplements is to
strengthen their immune system. This is especially important now, as COVID-19 has
affected many households. Almost 77% of all dietary supplement users in China say
they take health supplements to prevent diseases such as colds and flu.
Chinese people are consuming more vitamins than ever before, with 36% of all
adults taking at least one vitamin a day. Most of them are obtaining their vitamins
through the food they eat and through supplements they buy from pharmacies,
hospitals, or daigou retailers. However, the majority of them are not sure if their
supplements are safe. This has led them to seek out vitamins that are certified by
third-party organizations such as ConsumerLab and USP. They also want to avoid
any supplements that might contain harmful ingredients or chemicals. In addition to
promoting safe products, HPA-China also works towards a more open and
transparent regulatory environment for China’s vitamin and dietary health
supplement industry. This is beneficial for both the industry and consumers.
